It’s critical when raising that you follow up with potential investors in a timely fashion, especially when there is an expression of interest because its easy for them to get distracted, go on vacation, or move on to something else.
To help with this, we’ve just released a feature that easily lets you know when an investor contact is a bit stale on your Track board by turning their card red. This happens after 7 days of inactivity, meaning they haven’t moved or contact details added, or you haven’t added a note about them. It’s to serve as a reminder that it’s either time to follow up, or maybe move on from that particular lead. This is in addition to the existing PitchSend icons that indicate whether an investor has looked at your deck, downloaded, or viewed it multiple times.